Whisky: Technology, Production and Marketing (Handbook of beverages)

Whisky: Technology, Production and Marketing explains in
technical terms, the science and technology of producing whisky, combined
with information from industry experts on successfully marketing the
product. World experts in Scotch whisky provide detailed insight into whisky
production from the processing of raw materials, to the fermentation,
distillation, maturation, blending, production of co-products and quality

No other book covers the entire whisky process from raw material to delivery to the market in such a comprehensive manner and with such a high level of technical
detail.
* Only available work to cover the entire whisky process from raw material
to delivery to the market in such a comprehensive manner

* Includes a chapter on marketing and selling whisky

* Foreword written by Alan Rutherford, former Chairman and Managing Director
of United Malt and Grain Distillers Ltd.

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